case study

what we did:

Brand and web design, social media templates, SEO.

challenge:

Maria Cristina came to us looking for help with visibility for Wine Guide Madrid.
Her clients were contacting her through her Instagram page but were not reaching out to her through her website. After a closer look we found that her previous website was not ranking on Google and there were some structural and design issues that were affecting website visibility and user experience. There was no easy way for customers to book tours directly on her website without having to reach out to her first to complete booking and payment. She wanted to keep the logo that was previously designed for her so we needed to work within those constraints to create a look and feel that aligned with the colours in her logo. 

solution: 

First we took her existing logo and reconfigured it into a both a vertical  and horizontal logo without changing any of the design elements or logo font. Maria Cristina wanted a something bold and different to show off her bubbly personality and mentioned that she loved retro 1950s, mid-century modern design styles. We used this as inspiration to position her in a way to help her stand out from the busy wine tours market in Madrid. Using the colours in her existing logo we designed elements to go along with this theme and found retro fonts to bring it all together. We wanted Maria Cristina to have a website that was completely unique and custom, and also easy for her ideal clients to be able to book wine experiences right on her website. 

functionalities: 

We reduced the size of Maria Cristina's website from nine pages to four pages and consolidated her services into one page. Since each of her services had a lot of information we created custom made tabs to organize the information into their own separate boxes in order to keep everything neat and tidy and easy to read. Maria Cristina wanted a booking calendar embedded right into her website so clients wouldn't be directed away from her site. Her booking calendar pops up and directs clients through the booking process without redirecting. We also added fun custom made graphics to her website like retro badges, patterns and wine glasses to show off her fun personality and awesome brand. 

social media templates: